The launch of FIFA 17 brought major advances to the most popular sports video game franchise on the market. My Task was to design a new UI for the Companion App, allowing players to continue their experience away from their gaming console.
Providing players with the ability to fully manage their squads, player transfers and club items, as well as complete various interactive challenges, the app’s design needed to maintain simplicity while presenting a large amount of information.
Using an iterative approach, user-testing was carried out throughout the design process. This enabled us to really refine the UI and overall experience, helping the player properly focus on the task at hand and create a seamless experience between console and phone.
The reception was very positive from both Android and iPhone users:
“Smooth UI and very easy to navigate”.
“Awesome! The app is 10x better than the previous ones.”